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Don’t Call It Digital Art
Open Classroom · ONLINE · OCTOBER 29 · 6 PM CET / 1 PM ET
Does “digital art” still describe a shared territory?
Welcome to the OPEN CLASSROOM
CIFRA launches a series of online meetups in which educators in media art and related disciplines welcome you into their classrooms with renowned professionals.
For the first session, Lev Manovich joins José Ramón Alcalá and his students for a conversation about the many worlds of digital art — and how you can find your place among them.
For the first session, Lev Manovich joins José Ramón Alcalá and his students for a conversation about the many worlds of digital art — and how you can find your place among them.
THIS OPEN CLASSROOM IS ORGANIZED BY CIFRA IN PARTNERSHIP WITH THE FACULTY OF FINE ARTS IN CUENCA, UNIVERSITY OF CASTILLA-LA MANCHA
WHAT YOU’LL DISCOVER
MAKING A WORK AND FINDING A SPACE FOR IT are two different things. This Open Classroom will help you bridge the gap, as you'll learn how to…
Navigate between fractured digital worlds
Digital art is not one unified field, but a landscape of different worlds. Learn how to move between them
Work with different expectations
Explore how art is produced, exhibited, valued and discovered in different contexts, and what to expect in each. Know what to expect within each process
DEFINE YOUR WORK BEYOND THE TOOLS
Using the same technologies does not mean sharing audiences or ideas of artistic value. Get advice on how to avoid this assumption
Enter the field
What steps can you take to enter the field? Speakers will share their experience and map the way into the industry for you
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Meet the experts
Join this open conversation with two people who lived through several versions of the digital future and WHO HAVE LIVED THROUGH AND HELPED SHAPE THE FIELD YOU NAVIGATE TODAY. Ask your questions. Take this chance to get information first-hand
Artist, cultural theorist and pioneer of digital media studies
Lev Manovich is a Presidential Professor at the Graduate Center, City University of New York, founder of the Cultural Analytics Lab and a member of CIFRA’s Artistic Vision Council.
His work explores how software, data and artificial intelligence shape contemporary culture and visual media
His work explores how software, data and artificial intelligence shape contemporary culture and visual media
José Ramón Alcalá
Multimedia artist, curator, writer and educator
José Ramón Alcalá is Professor of Art and New Media at the University of Castilla-La Mancha’s Faculty of Fine Arts in Cuenca. He founded the International Museum of Electrography (MIDECIANT), which he directed from 1989 to 2018.
His work spans digital image-making, media art history and experimental approaches to exhibiting art
His work spans digital image-making, media art history and experimental approaches to exhibiting art
This meetup is for you if you’re…
Studying art or beginning your practice and wondering where your work might belong
Working with digital media and curious about the audiences, institutions and contexts around your work
Teaching, curating or researching at the intersection of art, technology and visual culture
Interested in the history of digital culture and how it shapes the choices artists face today
This open class aims to give you a broader understanding of how artistic practice, audiences and institutions connect. JOIN IT TO HELP YOUR WORK FIND ITS PLACE IN THE MANY WORLDS OF DIGITAL ART
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Want some homework?
Begin your Open Classroom experience before the meetup. Start with Lev Manovich’s SEVEN WORLDS OF DIGITAL ART: A VISITOR’S GUIDE ↗ The article helps you see how the worlds of digital art interconnect.
Reading it before the meetup is not mandatory, but it gives you a chance to familiarise yourself with the author’s perspective and prepare questions to ask him during the conversation
Reading it before the meetup is not mandatory, but it gives you a chance to familiarise yourself with the author’s perspective and prepare questions to ask him during the conversation
ONLINE · OCTOBER 29 · 6 PM CET / 1 PM ET
conversation with students in Cuenca
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Don’t Call It Digital Art
CIFRA is a global platform for contemporary media art and a space for learning, research and professional dialogue. This class is organized in partnership with the Faculty of Fine Arts in Cuenca, University of Castilla-La Mancha
We will send you an email with link
Registration constitutes consent to be recorded during the event. Recordings may be published on cifra.com and CIFRA's social media channels for educational and promotional purposes. By registering, you'll receive: confirmation email with event details, personal reminder, direct access link, post-event follow-up with recording and resources.
